Brief Plan of the idea

We had to thoroughly think through our idea and what and how it will be able to appeal to our target audience. We had to come up with a trailer which is well structured and able to provide the audience with a brief insight of what the film is about. features were vital as well we choose which ones will be appropiate to our genre and film features such as; fade ins were best suited. however we decided how a voice over will not be able to suit our genre.

Below is our planning:






Once our idea was finalised we sketched our shots and which characters will be involved in which shots and how long each will be:

Technical Asspects

The filming of our Horror trailer will be done through a Cannon EOS 55OD. therefore to allow use the experience of using this camera we had a practise lesson in using this piece of technology and get comfortable with the features involved. The Cannon EOS 55OD is able to provide clips and photo's in high definition quality. The camera is accompanied with a verity of lenses to achieve various camera angles as well as shot types.

Features

• 18.0 effective mega pixel  CMOS sensor
• Full HD 1080p video recording at 30/25(PAL)/24(NTSC) progressive fps
• HD 720p video recording at 50 interlaced fps (PAL) OR 60 interlaced fps (NTSC)
• 3.5mm microphone jack for external microphones or recorders.
• PAL/NTSC video output
• DIGIC 4 image processor
• 14-bit analog to digital signal conversion
• 3.0-inch (76 mm) 3:2 aspect ratio LCD monitor
• Live view mode
• Built-in flash
• Wide, selectable, nine-point AF with centre cross-type sensor extra sensitive at f/2.8
• Four metering modes, using 63-zones: spot, partial, center-weighted average, and evaluative metering.
• Highlight tone priority
• EOS integrated cleaning system
• Internal monaural microphone
• sRGB and Adobe RGB colour spaces
• ISO 100–6,400 expandable to 12,800
• Continuous drive up to 3.7 frame/s (34 images (JPEG), 6 images (RAW)
• SD, SDHC, and SDXC memory card file storage
• RAW and large JPEG simultaneous recording
• Eye-Fi support
• USB 2.0, HDMI control ( CEC )
• LP-E8 battery
• Approximate weight 0.53 kg (1.2 lb) with battery and card

This exercise I found difficult as it was challenging to attempt to alter the camera into various lenses or focuses. I am now aware of how and why different lenses are used and the point they are trying to get across. The clip which we filmed was difficult as we were unaware of the basic skills needed to operate this camera. 

The Culture Industry

Theordo Adorno 1903-1969, strongly believed that capitalism was able to provide people with the products of a 'cultural industry' to keep them passively satisfied and politically apathetic rather than portraying 'true art'. Adorno saw capitalism had become more precarious which was predicted by Karl Marx. Marx had focused on economics whereas,  Adorno placed emphasis on the role of culture.

Adorno suggests  :

• Cultural Industries- Is able to produce a mass of unsentimental products, which have replaced the more difficult art forms, which may lead one to question their social life
• False Needs- Are placed within people through the cultural industries, these needs are created and satisfied by the cultural system which is able to replace true needs such as, freedom or genuine creative happiness
• Commodity fetishism- means that social that cultural experiences and social relations are objectified through money

The trailer which we are producing will be cultivating false needs and commodity fetishism. new film produced have the aim of making an profit and lure the audience into being interested into their goods and services. Our trailer will fall into a form of diversion in the gratification theory, as audience will find it a form of escapism and enjoy seeing events unfold which are different to their everyday life. However, some people may be able to relate to the issue covered, as we ate portraying an ordinary teen just starting university and having to deal with a 'clingy' friend. However, the part of our film which is able to differentiate it from everyday life is the horrific events which take place.

Practice Film Session

This practice session which I under went was able to aid my skills and broaden my understanding of the technical aspects involving filming. During this exercise I had to use 8 different camera angles and be able to ensure there was continuity with ensuring that I edited it well to achieve this. 

Considering all the technical aspects i feel my used certain better than others: 

• Camera Shots/angles- In my group I used a variety of different shots and angles  to provide use with more options to choose from. 
• Composition- In my group we did not focus on the composition of each shots, this is something we could take into consideration for the filming of our horror trailer.
• Movement- I feel my group used the appropriate movement of the camera to highlight the focus of the shot and portray how we wanted to present the character.
• Lighting- In my group I believe this was our weakest area as we did not consider this and opted for natural lighting throughout as the clip. This is something to also consider when filming my trailer.
• Editing- We edit our clip individually, therefore I was able to include what I felt would be appropriate and fit with the piece. 

Screen Play

We disscussed our basic idea and was able to develop it into depth and how we will like to portray it. We than began to write a script including all useful information such as interior or exterior. We then wrote our first draft for our screenplay on a software named celvix: